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Ten years ago, Insite Media Research pioneered the use of computerassisted interviewing for television market research. At a time when so many market research companies were providing more or less the same kinds of information to their clients, INSITE Research set out to deliver data with a level of depth and complexity unmatched by conventional research. Now, INSITE has taken the commitment one step further, giving its clients even more of an advantage with information which could never be captured before.By pioneering computerassisted interviewing for television audience research, INSITE has dramatically improved the speed , efficiency, and quality of data collection. Now INSITE has added the ability to record actual audio soundbites from its interviews, linking voice verbatims directly to the data file on a fully interactive multimedia Founded in 1988, INSITE is headed by Scott V. Tallal, who has provided audience research and strategic development services to television stations and programming organizations both domestically and abroad for almost twenty years. Prior to becoming a broadcast and marketing consultant, Mr. Tallal spent almost ten years in news, programming, production, promotion, and management at several toprated radio and television stations. This background provides the foundation for his unique approach to broadcast research.

 

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